North West law firm Farleys Solicitors has advised Lancaster-based marketing company Fat Media on the acquisition of digital agency Reading Room, for an undisclosed sum.

Founded in 2005 with offices in Lancaster, London and Bristol, Fat Media employs more than 100 people and works with clients including Typhoo, Jessops, Royal Mail, Warburtons and Yotel.

Reading Room will retain its identity and will be a distinct brand within the Fat Media Group, collaborating with teams on clients and projects across the Group.

David Durnford, CEO of Fat Media Group, said: “We are delighted to have the opportunity to bring Reading Room into the Fat Media Group family, it’s a valuable addition and development to our existing digital services and business, and it extends our strategy of building a sophisticated full-service offering for customers, delivering digital services across the UK and Europe.”

Jamie Griffiths, managing director of Reading Room, added: “We have been focused on finding a new home for Reading Room, where we can collaborate with like-minded talented individuals. Joining the well-established, well respected Fat Media Group will energise our team, and continue to build on Reading Room’s current high-profile positioning within the digital agency sector. It’s a very exciting time, and the agency is looking forward to working with the Fat Media Group team and blowing our collective clients away with what we can do together!”

Head of Corporate Debbie King advised on the transaction, and commented

It’s been great to work with the Fat Media team, and this latest acquisition of Reading Room is just another chapter in their ongoing success story. David and the team have a clear plan for further business growth and we look forward to working with them again in the future.