Updated July 2026
This Cookie Policy provides information about the types of cookies and other similar technology that Farleys uses and why we use them.
1. What are cookies?
1.1 Cookies are small text files placed on your device when you visit a website.
1.2 We also use related technologies such as scripts, pixels and local storage cookies.
1.3 Cookies and other similar technology help operate, secure and improve our website, measure performance, and—only with your consent—support analytics and advertising.
1.4 For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the ICO, www.aboutcookies.org or www.allaboutcookies.org.
2. Which cookies do we use?
2.1 We use Cookiebot as our Consent Management Platform (CMP).
2.2 Cookiebot displays the following cookie categories in our banner
2.2.1 Necessary: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Necessary cookies do not require consent.
2.2.2 Preferences: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
2.2.3 Statistics: Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
2.2.4 Marketing: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. Accepting marketing cookies may also trigger call tracking software that records and transcribes phone calls for marketing attribution purposes.
2.2.5 Unclassified: Unclassified cookies are those that we are in the process of categorising, together with the providers of individual cookies
The table below provides more information about the cookies we use and why:
| Cookie type | Name | Purpose | Duration | Own/Third party | Personal data collected/processed |
|---|---|---|---|---|---|
| Necessary | CookieConsent | This cookie records your cookie consent choices for this website so that your preferences are remembered on future visits. | 1 year | Cookiebot | Your cookie consent preferences. No information that identifies you personally. |
| Necessary | MoneypennyHistory | This cookie stores your previous chat history with the Moneypenny live chat service so that returning visitors do not need to repeat information already provided. | 1 year | Moneypenny | An anonymous record of your chat history. No information that identifies you personally. |
| Necessary | MoneypennyRef | This cookie records the URL from which you arrived at this site so that the Moneypenny live chat service can provide contextually relevant assistance. | 1 day | Moneypenny | An anonymous referral reference. No information that identifies you personally. |
| Necessary | MoneypennyUserAlias | This cookie assigns an anonymous identifier to your Moneypenny live chat session so that your conversation history can be retrieved if you return to the site. | 1 year | Moneypenny | An anonymous identifier. No information that identifies you personally. |
| Necessary | rc::a | This cookie is used by Google reCAPTCHA to distinguish human users from automated bots, helping protect forms on this website from spam. | Persistent | Google reCAPTCHA | None. This cookie is used for bot detection only. |
| Necessary | rc::c | This cookie is used by Google reCAPTCHA to verify that a form submission is made by a human rather than an automated bot. | Session | Google reCAPTCHA | None. This cookie is used for bot detection only. |
| Necessary | test_cookie | This cookie is set by Google to check whether your browser supports cookies before any advertising cookies are loaded. | 1 day | DoubleClick (Google) | None. This is a technical check only. |
| Necessary | NzhGQjdEOUM1QTgrdnRtMjNtY3J6cA==page | This item stores your current page position within an embedded Flipsnack document or brochure so that it displays correctly during your visit. | Session | Flipsnack | Your current page position within the document. No information that identifies you personally. |
| Necessary | __cf_bm | This cookie is set by Cloudflare to distinguish human visitors from automated bots when loading Vimeo video content embedded on this site. | 1 day | Cloudflare (Vimeo) | None. This cookie is used for bot detection only. |
| Necessary | _cfuvid | This cookie is set by Cloudflare to manage server load and ensure reliable delivery of Vimeo video content embedded on this site. | Session | Cloudflare (Vimeo) | None. This is a technical delivery cookie only. |
| Necessary | XSRF-TOKEN | This is a security cookie that protects the mortgage calculator widget from malicious websites attempting to perform unauthorised actions using your browser without your knowledge. | 1 day | Perfect Portal | A security token. No information that identifies you personally. |
| Necessary | perfect_portal_session | This cookie maintains your session within the Perfect Portal mortgage calculator embedded on our website, ensuring the tool functions correctly during your visit. | 1 day | Perfect Portal | A session identifier for the calculator tool. No information that identifies you personally. |
| Preferences | MoneypennyVisit | This cookie records the last page you visited on this site so that the Moneypenny live chat service can tailor its opening message to your current area of interest. | Session | Moneypenny | An anonymous record of your last page viewed. No information that identifies you personally. |
| Preferences | li_gc | This cookie stores your cookie consent preferences for LinkedIn's tools and features embedded on our website. | 180 days | Your LinkedIn consent preferences. No information that identifies you personally. | |
| Preferences | lidc | This cookie is used by LinkedIn to route your session to the correct server, ensuring the LinkedIn features embedded on our website function reliably. | 1 day | A routing identifier. No information that identifies you personally. | |
| Statistics | _wt.project-2676879-ta_farleys_onboarding_test | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Statistics | _wt.project-2676879-ta_nelsons_onboarding_test | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Statistics | _wt.project-2676879-ta_sd5944 | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Statistics | _wt.project-2676879-ta_slater_onboarding_test | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Statistics | _wt.project-2676879-ta_Test | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Statistics | _ga | This is the main Google Analytics cookie. It assigns an anonymous identifier to your browser so that we can count unique visitors and understand how people navigate the site over time. | 2 years | Google Analytics 4 | An anonymous identifier. No information that identifies you personally. |
| Statistics | _ga_# | This cookie stores a session identifier used by Google Analytics 4 to track individual browsing sessions and measure engagement with the site. | 2 years | Google Analytics 4 | An anonymous identifier. No information that identifies you personally. |
| Statistics | _its.# | This cookie is set by Infinity call tracking to identify which web pages and marketing sources led a visitor to call us, allowing us to measure the effectiveness of our content and campaigns in generating enquiries. | Persistent | Infinity | An anonymous identifier linking your visit to a phone call. No information that identifies you personally is stored in the cookie. |
| Statistics | orionV3#identity | This item is stored by the Vimeo player to maintain a persistent identifier for your session when watching embedded videos, used by Vimeo to measure video engagement and performance. | Persistent | Vimeo | An anonymous identifier. No information that identifies you personally. |
| Statistics | picox#events | This item is stored by the Vimeo player to record interaction events — such as play, pause, and seek — when you watch an embedded video, used by Vimeo to analyse viewer engagement. | Persistent | Vimeo | Anonymous interaction data. No information that identifies you personally. |
| Statistics | vuid | This cookie is set by Vimeo to record which pages on this website you have visited and whether you have viewed any embedded videos, used by Vimeo to provide us with aggregated viewing statistics. | 2 years | Vimeo | An anonymous identifier and viewing data. No information that identifies you personally. |
| Statistics | LOCAL_STORAGE_ID_PICOX_ID | This item is stored by the Vimeo player to assign an anonymous identifier to your browser for the purpose of measuring video performance and viewer engagement across embedded videos. | Persistent | Vimeo | An anonymous identifier. No information that identifies you personally. |
| Statistics | LOCAL_STORAGE_ID_VIMEO_PLAYER | This item stores configuration and session data for the Vimeo player to ensure embedded videos load correctly and to enable Vimeo to measure viewing statistics. | Persistent | Vimeo | Technical player data. No information that identifies you personally. |
| Statistics | PLAYER_PICOX_SAMPLING_SEED | This item is used by the Vimeo player to determine whether your session is included in performance sampling, as part of Vimeo's analytics data collection for embedded video content. | Persistent | Vimeo | None. This is a technical sampling flag only. |
| Statistics | rs_tracking_id | This cookie is set by Review Solicitors to track which pages on this website were visited before a review is submitted, helping us understand how clients find our review profile. | 180 days | Review Solicitors | An anonymous identifier. No information that identifies you personally. |
| Statistics | _wt.project-2676879-ta_LF003 | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Statistics | _wt.project-2676879-ta_LF004 | This cookie is set by Webtrends Optimize to record which version of a page you were shown during an A/B test for this project, used to measure the performance of different page designs and improve the user experience. | Persistent | Webtrends Optimize | An anonymous identifier showing which page variant you were shown. No information that identifies you personally. |
| Marketing | _uetsid | This cookie is set by Microsoft Advertising (Bing Ads) to track your visit following a click on one of our Bing advertisements, and to measure how our Microsoft Advertising campaigns contribute to enquiries. | Persistent | Microsoft Advertising | A unique advertising identifier used to track you across websites. |
| Marketing | _uetsid_exp | This cookie stores the expiry date for the associated _uetsid cookie set by Microsoft Advertising. | Persistent | Microsoft Advertising | Technical expiry data associated with an advertising identifier. |
| Marketing | _uetvid | This cookie is set by Microsoft Advertising to assign a persistent unique ID to your browser for the purpose of tracking visits across websites and measuring advertising campaign performance. | Persistent | Microsoft Advertising | A unique advertising identifier used to track you across websites. |
| Marketing | _uetvid_exp | This cookie stores the expiry date for the associated _uetvid cookie set by Microsoft Advertising. | Persistent | Microsoft Advertising | Technical expiry data associated with an advertising identifier. |
| Marketing | MR | This cookie tells Microsoft whether to refresh the MUID cookie, which is used for advertising and analytics purposes across Microsoft sites. | 7 days | Microsoft Advertising | Indicates whether your advertising identifier should be refreshed. |
| Marketing | MUID | This cookie is a unique identifier assigned by Microsoft and used across Microsoft services and advertising platforms to track users and measure the effectiveness of advertising campaigns. | 1 year | Microsoft Advertising | A unique advertising identifier used to track you across Microsoft services and websites. |
| Marketing | _gcl_au | This cookie is set by Google Ads to measure the effectiveness of advertising campaigns by tracking whether visits from ad clicks result in enquiries or other actions on this website. | 3 months | Google Ads | An advertising click and conversion identifier. |
| Marketing | _wt.mode-# | This cookie is set by Webtrends Optimize to record the display mode used when serving personalised content or targeted variations to visitors as part of a marketing campaign. | Session | Webtrends Optimize | A technical setting indicating which content variation you were served. |
| Marketing | _wt.user-# | This cookie is set by Webtrends Optimize to assign an anonymous identifier to your browser so that personalised content and targeted page variations can be consistently delivered across visits. | 3 months | Webtrends Optimize | An anonymous identifier used to deliver consistent personalised content. |
| Marketing | pagead/1p-user-list/# | This cookie is set by Google Ads to track whether you have previously visited this website, enabling us to show relevant advertisements to past visitors on other websites. | Session | Google Ads | An advertising identifier used for remarketing across websites. |
| Marketing | csi | This cookie is set by Google to collect data on your behaviour and preferences on this website. This information is used to make advertising content more relevant to you across Google's advertising network. | Session | Behavioural data used for ad personalisation. | |
| Marketing | afl_wc_utm_main | This cookie stores technical housekeeping data for our marketing attribution system, including when data was last synced with our server, timestamps for various tracking events, the configured cookie expiry period, and your cookie consent status. | 3 months | Farleys Solicitors | None directly; stores technical and configuration data supporting the other attribution cookies. |
| Marketing | afl_wc_utm_cookie_expiry | This is a technical cookie that stores the configured number of days our attribution cookies should last after your last visit, controlling when the other afl_wc_utm cookies expire. | Session | Farleys Solicitors | None. This is a technical configuration setting only. |
| Marketing | afl_wc_utm_sess_visit | This cookie stores the timestamp of your first landing page visit to our website, supporting our marketing attribution reporting. | Session | Farleys Solicitors | The date and time of your first landing page visit. |
| Marketing | afl_wc_utm_utm_1st_visit | This cookie stores the timestamp of your first visit to our website via a tracked marketing link containing UTM parameters, helping us understand the journey from initial ad click to enquiry. | Session | Farleys Solicitors | The date and time of your first tracked marketing visit. |
| Marketing | afl_wc_utm_utm_visit | This cookie stores the timestamp of your most recent visit to our website via a tracked marketing link containing UTM parameters, helping us measure campaign performance and the timing of enquiries relative to ad activity. | Session | Farleys Solicitors | The date and time of your most recent tracked marketing visit. |
| Marketing | afl_wc_utm_gclid_visit | This cookie stores the timestamp of your most recent visit to our website when it contained a Google Ads click ID (gclid) parameter, helping us attribute enquiries to the correct Google advertising campaign. | Session | Farleys Solicitors | The date and time of a visit linked to a Google Ads click. |
| Marketing | afl_wc_utm_fbclid_visit | This cookie stores the timestamp of your most recent visit to our website when it contained a Facebook click ID (fbclid) parameter, helping us understand when ad-driven visits occur and attribute enquiries to the correct campaign. | Session | Farleys Solicitors | The date and time of a visit linked to a Facebook or Instagram ad click. |
| Marketing | afl_wc_utm_msclkid_visit | This cookie stores the timestamp of your most recent visit to our website when it contained a Microsoft Advertising click ID (msclkid) parameter, helping us attribute enquiries to the correct Microsoft advertising campaign. | Session | Farleys Solicitors | The date and time of a visit linked to a Microsoft Advertising click. |
| Marketing | afl_wc_utm_sess_landing | This cookie stores the URL of the first page you landed on when you arrived at our website, helping us identify how visitors first reach our site. | 3 months | Farleys Solicitors | The URL of your first landing page on our site. |
| Marketing | afl_wc_utm_utm_1st_url | This cookie stores the full URL of the first page you visited on our website when arriving via a tracked marketing link containing UTM parameters. Used to identify the original source of your visit for campaign attribution purposes. | 3 months | Farleys Solicitors | The URL of your first tracked marketing visit, including UTM campaign parameters. |
| Marketing | afl_wc_utm_utm_url | This cookie stores the full URL of the most recent page you visited on our website via a tracked marketing link containing UTM parameters. Used to attribute enquiries to the most recent campaign that brought you to the site. | 3 months | Farleys Solicitors | The URL of your most recent tracked marketing visit, including UTM campaign parameters. |
| Marketing | _gcl_ls | This cookie is used by Google Ads to measure how advertising campaigns contribute to conversions, tracking the relationship between ad clicks and subsequent actions taken on this website. | Persistent | Google Ads | An advertising click and conversion identifier. |
| Marketing | bcookie | This cookie is set by LinkedIn as a unique browser identifier used to track your activity across websites for advertising purposes and to measure the performance of LinkedIn ad campaigns. | 1 year | A unique advertising identifier used to track you across websites. | |
| Marketing | _fbp | This cookie is set by Facebook (Meta) to deliver advertising, including real-time bidding from third-party advertisers, and to measure the performance of adverts shown to you. | 3 months | An advertising identifier used to track you across websites for ad delivery and measurement. | |
| Marketing | lastExternalReferrer | This cookie is set by Facebook's tools to record the last external web address you arrived from, helping attribute your visit to the correct source. | Persistent | The web address of your last external referrer. | |
| Marketing | lastExternalReferrerTime | This cookie records the time associated with your last external referrer, supplementing the lastExternalReferrer cookie for attribution purposes. | Persistent | A timestamp associated with your last external referrer. |
2.5 Third‑party Cookies
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be statistical or marketing cookies.
Our site also includes embedded ‘share’ buttons to enable users of the site to easily share articles through a number of popular social networks, for example, Facebook, X (formerly Twitter) or LinkedIn. These websites may set a cookie if you click through. We do not control the dissemination of these cookies, and you should check the relevant third-party website for more information about these.
2.6 Other technologies in addition to cookies
Web server & application logs: Our servers automatically collect certain information to help us administer and protect our website, analyse usage, and improve users’ experience. The information collected includes:
- IP address and browser type
- Device information, including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign
- Device operating system and other technical facts
- The city and country from which you access our website
- Pages visited and content viewed, stored, and purchased
- Information or text entered
- Links and buttons clicked
- URLs visited before and after you use the features
2.7 “Do Not Track” Signals: Some browsers transmit Do Not Track (DNT) signals to websites. Due to the lack of a common interpretation of DNT signals throughout the industry, we do not currently alter, change or respond to DNT requests or signals from these browsers. We continue to monitor industry activity in this area and reassess our current DNT practices as necessary.
3. How to manage Cookie consent
3.1 Cookie consent can be managed via the cookies pop-up that appears when you first visit any page on our website or by clicking on the paperclip icon that appears in the bottom left-hand corner of your browser. You can change your cookie settings at any point via the icon.
3.2 If you want to opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
4. Further information
Please contact us by email at [email protected] if you have any questions about this policy or the information we hold about you. Further details, such as how we process your personal data and your data protection rights, can also be found in our Privacy Notice.
