Today St Helens made a public announcement on the name of their new stadium, The Totally Wicked Stadium. The new name has come as part of a newly expanded sponsorship agreement. Farleys’ Commercial Solicitor, Mike Drapala advised long standing clients, Totally Wicked on the deal which has given the company primary naming rights over the stadium having sponsored the north stand since 2013.
Saints chairman Eamonn McManus praised the deal as a “natural development of an already established relationship that has been of tremendous benefit to the club not just financially, but also in supporting our wider health objectives” in working towards creating a “supportive and vape friendly atmosphere at the club.”
Mike Drapala also commented, “Farleys has long-since represented Totally Wicked, and we are delighted to have been able to assist in bringing to fruition its new sponsorship deal, which we are sure will be to the benefit of both parties”.
It is becoming more and more common for sports teams to agree sponsorship deals with companies which include stadium naming rights. Other North West rugby stadiums such as the Halliwell Jones Stadium used by St Helens’ rivals Warrington and Select Security Stadium in Widnes are also named after their sponsors. The trend is also not just seen in rugby but also football, cricket, and other sports and music stadiums and arenas.
Before completing a sponsorship agreement, it is always advisable to contact an experienced solicitor who can oversee the deal alongside you. If you are looking for legal advice on sponsorship deals, please speak to one of our experienced commercial solicitors on 0161 835 9513 or complete our online form.